Keeping Up with the Joneses: Men’s Styles

Animation, Comedy - 1915

A domestic comedy about the McGinis family—husband Aloysius, wife Clarice, daughter Julie, and housemaid Belladonna. The simple story lines often parody society's concern with material goods as an indicator of social standing, but the series was not as narrowly focused as the title implies. The Joneses were the McGinis's neighbors, but were not depicted. They were referred to as objects of envy, with whom the McGinis family was "trying to keep up." In this film, Pa McGinis decides to buy a new hat.