You Don't Know Nicotine

Amidst radical changes in nicotine use globally, one filmmaker's journey through the confusion & fear leads to a startling discovery about Earth's most hated stimulant. Society may be changed forever.

A Billion Lives

In 20 years’ time, there will be nearly 1.6 billion smokers around the world. Approximately 70% of smokers want to quit. The United Nations’ World Health Organisation expects a billion people will die prematurely from smoking this century. The products their doctors recommend are rarely effective and many are trapped. A new vapour technology was invented to give smokers a successful way to quit. But it was quickly demonised, and even banned in many countries. A perfect storm is brewing between smokers trying to quit, government regulators, a...