The Persuaders

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

The Assassination of Abraham Lincoln

Just days after the Civil War ended, President Abraham Lincoln was assassinated at Ford's Theatre. As a fractured nation mourned, a manhunt closed in on his assassin, the twenty-six-year-old actor, John Wilkes Booth. The Assassination of Abraham Lincoln tracks the converging paths of the president and his killer, then tracks and draws connections between their last journeys, in the forms of Lincoln's funeral train route and Booth's desperate efforts to escape.

Oklahoma City

The bombing of the Alfred P. Murrah Federal Building in Oklahoma City in April 1995 is the worst act of domestic terrorism in American history. This documentary explores how a series of deadly encounters between American citizens and federal law enforcement—including the standoffs at Ruby Ridge and Waco—led to it.

Ruby Ridge

Shortly before dawn on August 21, 1992, six heavily armed U.S. marshals made their way up to the isolated mountaintop home of Randy and Vicki Weaver and their children on Ruby Ridge in Northern Idaho. Charged with selling two illegal sawed-off shotguns to an undercover agent, Weaver had failed to appear in court and law enforcement was tasked with bringing him in. For months, the Weavers had been holed up on their property with a cache of firearms, including automatic weapons. When the federal agents surveilling the property crossed paths wi...

Woodstock: Three Days That Defined a Generation

50 years after the legendary fest, Barak Goodman’s electric retelling of Woodstock, from the point of view of those who were on the ground, evokes the freedom, passion, community, and joy the three-day music festival created.